Susan Harkins

For Black Friday 2016 Toyota Chicago Region ran a tire campaign to drive sales for the season. I worked on developing a single unified concept which was then applied to teaser emails, launch emails, Facebook cover banner, Facebook profile photo, and ad posts.

Black Friday is a highly competitive time to advertise offers in every industry. These design concepts were supported by additional text posts and a client video. This Black Friday Tire Sale campaign broke all previous records for tire sales in this region during this period.