Susan Harkins

Whether you’re starting from scratch or refining your existing tone, your brand voice is the heartbeat of your content strategy. Here’s how to strengthen it with clarity and consistency.

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Define a Storytelling Persona. Give your brand a personality. Are you the witty mentor? The nurturing expert? Use this persona to shape how you write, speak, and connect with your audience.

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Align Voice with Core Values. Authenticity matters. If your values are bold innovation and approachability, your language should reflect that — not sound overly formal or overly trendy.

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Document Your Brand Voice Guidelines. Create a simple internal guide with tone, vocabulary dos and don’ts, and preferred formats. This keeps all team members on the same page.

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Audit Your Messaging Consistently. Use tools like Sprout Social or LinkedIn Analytics to review how your audience responds to your tone. What gets engagement? What feels off-brand?

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