Many people consider their vehicle to be an extension of themselves or at least impose human qualities on them – so it’s no surprise that come Valentine’s Day the automotive industry is looking to tug on your heartstrings and encourage a service visit. With every holiday comes a new wave of marketing attempts from every industry vying for your dollars and working hard to gain new business while capitalizing on your optimism. The automotive industry is no different. For those putting off vehicle maintenance service this critical marketing moment can make great impact.
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