Susan Harkins

Susan Harkins Logo

With the approach of the winter holiday season every year businesses are marketing their best savings – vying for your dollars and working hard to capture your attention.  Mercedes-Benz ran a promotion for the winter holiday season and needed some Certified Pre-Owned Sales campaigns designed and programmed for dealers to order on demand. From creative concept to copywriting and coding I worked on this campaign from start to finish applying changes as requested – with incentive information provided by Mercedes-Benz.

Once the print concept is approved the remaining channels can be designed and sent for approval. This communication included a 6×11 Print Postcard, Responsive Email, Social and Digital Display Ads with some copy variations for existing customer versus new conquest customer messaging.