Susan Harkins

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With the new year comes a new wave of marketing attempts from every industry vying for your dollars and working hard to gain new business while capitalizing on your optimism. The automotive industry is no different.

Mercedes-Benz ran an APR promotion for the new year and needed some Certified Pre-Owned Sales campaigns designed and programmed for dealers to order on demand. From creative concept to copywriting and coding I worked on this campaign from start to finish applying changes as requested – with APR incentive information provided by Mercedes-Benz.

Once the print concept is approved the remaining channels can be designed and sent for approval. This communication included a 6×11 Print Postcard, Responsive Email, Social and Digital Display Ads.