Luxury Sport Auto came to DealerFire with a vision—high-performance vehicles deserve a high-performance digital experience. Working within the constraints of DealerFire’s Engine6 platform, I crafted a custom UI/UX front-end experience that elevates both form and function. From tailored hover states to manual CSS overrides, this project demonstrates how a designer can enhance platform limitations through detail-oriented execution and smart customization.
The design balances bold luxury branding with a clean, responsive interface, optimized for dealership browsing behavior. Custom HTML elements and interface enhancements were coded directly into the platform’s framework—bringing polish to an otherwise templated structure. I created custom button styling, navigation interactions, and hero visuals that maintain consistency across screen sizes and devices.
To elevate the visual tone, I processed all supporting imagery using Adobe Photoshop, carefully curating from Adobe Stock to reflect the brand’s upscale inventory and regional audience. The result is a seamless digital showroom experience that delivers the sleek, high-end feel clients expect from a luxury automotive brand.
Designed to be responsive and perform well across all views, this project highlights my ability to collaborate within an existing system, push boundaries with precision CSS, and deliver user-first design that enhances brand identity and conversion flow.
Special attention was given to the mobile experience, ensuring the design remained intuitive, fast-loading, and visually consistent across devices. With many users browsing dealership inventory on the go, I optimized key touchpoints like navigation, image scaling, padding, and button placement to support effortless browsing and engagement on smaller screens—without compromising the brand’s premium feel.
Whether you’re a client looking for visual polish or an employer seeking front-end adaptability—I bring high design standards and platform fluency to every build.
NOTE: This site was originally completed in July 2025. Subsequent changes may have been made that no longer reflect the original design.
With over a decade of experience in a variety of creative industries I provide creative design solutions that exceed client expectations.
If you are interested in working with me – please reach out using the contact form below and I will get back to you as soon as possible.
