Susan Harkins

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With the start of spring so too begins a new wave of marketing attempts from every industry. The automotive industry is no different. Ford ran a spring tire rebate promotion to celebrate spring and needed some campaigns designed and programmed for dealers to order on demand.

From creative concept to copywriting and coding I worked on this campaign from start to finish applying changes as requested – with rebate incentive and FordPass information provided by Ford.

This campaign kicked off with a 6×11 print postcard, with two front panel layout options – one to accommodate FordPass information and one without. A corresponding responsive email was designed, both print and email allowing for one to four dealer select service offers. The campaign continued with a matching social ad campaign and selection of digital display ads.