With a shortage of new vehicles being shipped to dealerships across the U.S. during COVID there was an increased demand for used vehicles. To take a proactive approach to acquiring new used inventory and converting new customers a vehicle buy back campaign concept was developed for franchise dealers.
Both sales and service information was included. An accompanying email was designed and programmed to follow up on the print campaign or use as a stand alone communication. Print and email were also programmed to allow for up to 4 service offers.
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