Susan Harkins

Susan Harkins Logo

Aftermarket automotive industry Black Friday car service savings direct mail postcard marketing campaign.

Design features black, yellow and white graphics with gears, racing flags and typographic treatment. A grunge texture adds a slightly worn print effect and keeps the design more unique and edgy. The design’s text elements are grouped for hierarchy and balance. The top area is laid out somewhat like a badge and is easily cropped to be shared digitally. The text in the badge area reads “Black Friday Service Savings Biggest Event of the Year! Get These Deals While They Last!” Integrated text within the bottom area reads “Deals Won’t Last Long, Schedule Service Today For the Biggest Savings of the Entire Year”.

Black Friday is a highly competitive time to advertise offers in every industry. This Black Friday Service Savings campaign was designed to promote after market services for Black Friday. I worked on this project from concept to completion. I wrote the advertising copy, created the custom typography and graphic illustration as well as programming this print postcard with XMPie logic to connect to dealer and customer variable data and service incentives.